As you can see the artist ‘Skepta’ has straight eye contact with the audience this draws attention to the reader. They placed him in the middle of the page to emphasis that he is main feature of the magazine. The medium shot that is taken is used to show us his outfit, which makes a huge link to the grime genre of this magazine. He has no emotion on his face; however he looks confident and relaxed giving off a carefree demeanor. The colours that are used are pretty basic; red, white and the background is dark blue.
I would say that the target audiences for this magazine are people aged 15-24 year olds as the artist that are listed to the left side of the magazine are young artist which people between that age would listen to and would be interested to read about, especially if they are eager about the grime scene. Generally, I think this magazine will be more attracted by males because of the colours that are being used which are very simple colours but bold, these colours are used to show the urban side of the magzine especially with the red light reflecting off 'Sketpa'. There is not much on the front cover of this magazine, there is only an image of the grim artist ‘Skepta’ which will attract an audience of people that are interested in grime.